The analytics configuration view is available from the dashboard navigation tree under Site Settings. This view allows you to

• Add Google Analytics and/or Tag Manager Ids
• Add Google Webmaster Tools verification id
• Add Google remarketing pixel,
• Add Facebook application id

In order to add a tracker to your site, paste the tracker id in the appropriate text box.  There is an additional FAQ link beneath each option that will explain in more detail how to obtain and configure the external tracking id.

If Google Analytics is configured, you will some data available in the Dashboard Reporting tab.  For all other trackers, you will need to visit the external site for more information about the collected data.